For  $99, you can buy a “DNA Spit Kit” from 23andMe, the consumer-genetics  company cofounded by Anne Wojcicki ’96. For $3 million, maybe you can  help cure cancer.
At  least that’s the goal of the new Breakthrough Prize in Life Sciences.  Wojcicki and her fellow funders—Facebook’s Mark Zuckerberg and his wife,  Priscilla Chan; Google cofounder Sergey Brin, who is Wojcicki’s  husband; and Russian IT gazillionaire Yuri Milner—announced the first 11  recipients on February 20.
“We  are thrilled to support scientists who think big, take risks and have  made a significant impact on our lives,” said Wojcicki, a biology major  who also sits on the board of the new Breakthrough foundation. “These  scientists should be household names and heroes in society.”
One recipient, Eric Lander of Harvard and MIT, calls the $3 million prize “a staggering amount of money for a scientist.” 
“Their  idea seems to be to grab society’s attention, to send a message that  science is exciting, important, cool, our future,” he tells the New York Times. “It’s a very important message here in the US.”