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Small Step or Giant Leap?
July/August 2010
by David Zax ’06
Kevin
Czinger ’81, ’87JD, is president and CEO of CODA Automotive, a start-up company
set to introduce a fully electric car in California late this year. David Zax
’06 met up with Czinger recently at Yorkside Pizza, where photos of the former
All-Ivy linebacker hang on the walls. “Czinger was the toughest kid to play
football at Yale in my 32 years as head coach,” wrote Carmen Cozza in his
memoir, True Blue. “He was also the most unusual personality, probably the outstanding
overachiever, maybe the brightest student, and definitely the scariest individual.”
Czinger was an executive, an investment banker, and a teacher before joining
CODA.
Y:
I’m a bit intimidated to meet you. I read about the Bunyanesque feats of
strength that Carm Cozza described in his book.
C:
Master [Robert Farris] Thompson remembers, in the parking lot next to Timothy
Dwight, I used to be able to jump over the roofs of cars. One time he bet me
that I couldn’t—and so I ran, and jumped one, took five or so steps, jumped another
one. Every time he sees me now, when I’m around Yale, he brings up my car
jumping.
Y:
You were jumping over the car hoods, like hurdles?
C:
No, the roof.
Y:
What?
C:
Jumping over the hood of a car is relatively easy. But the cool thing Master T
said to me last time was: “Kevin Czinger’s a guy who, I bet him he couldn’t
jump over cars, and he jumped over cars. And now he’s jumping over the
gas-combustion car industry completely.”
Y:
So why do electric cars matter?
C: I
was in the Marine Corps reserves for nine years. I got out of Parris Island
boot camp in 1982. The next year, of the people who were active-duty, probably
half of them died in the Lebanon Marine Corps barracks bombing. Time after time
now, we’ve been engaged in war over oil. Besides that, it’s devastating for the
environment of the planet. Electric cars will help reduce this dependency on
oil. Between the fourth quarter of this year and the end of next year, we plan
to deliver over 14,000 all-electric cars to customers in the United States.
Y:
Tell me a little bit about your team.
C:
The core engineering team is about two dozen people. That core team would use
people like Porsche Design or Mitsubishi Heavy Industries for some of the
design and manufacturing, but in each case we would always architect what we
were doing, control it, design it, make the key decisions, use their resources
so we have leverage, and then own all of the intellectual property. I, in turn,
was a total bureaucracy of one.
Y:
How can a car company be born today and take on giants like Ford and Nissan
with so few people?
C:
You can do it today because of globalization. I lease an assembly line in
China. On the customer side, people hate car dealers. All I need to do is drive
people to my website, they learn about the car, and instead of a huge lot with
all kinds of inventory, all I need is 300 square feet with the equivalent of an
Apple Genius Desk, and six car spots for test drives.
Y:
Do people think you’re crazy?
C:
It’s a very competitive industry. It’s one where there hasn’t been a new
independent company in 90 years or so. That said, I think the time has come for
a small team.
Y:
There’s a history of false starts in the electric car movement. What makes this
time around different?
C:
In 1990, remember how we had a cell phone like a shoebox, right? Now phones are
a lot smaller. The reason? Development of batteries with more energy density.
The chemistry is finally there—albeit it was only in microelectronics. The
challenge was to turn the microelectronics chemistry into a real full
automotive-grade battery system.
Y:
Most people think of a car battery as something that goes dead when you leave
the lights on overnight.
C:
This is very different from a normal battery. This is an energy system that
contains energy with an intelligence. If the car is left two weeks out in cold
in Minnesota in a parking lot, the battery management system will wake up,
check the core temperature of the batteries, turn itself on, and heat up the system
if need be.
Y:
Will there be a whole new infrastructure associated with these batteries?
Charging stations in parking garages?
C:
The average aggregate weekday driving in California is something like 38 miles.
This car gives over a hundred miles of range. If people are using this as their
daily driver car, there’s no need for any real infrastructure at the start.
Y:
Do you hang on to the clunker for the road trip?
C:
Or you get a Zipcar. I’m thinking: Sell 10,000 cars, have those stories told.
That to me is much more catalytic than going, “Let me conceive the world, with
all the infrastructure and everything else.” Who the hell knows?
Y:
What will the car cost?
C:
It’s going to be in the low to mid 30s, once tax incentives are figured in.
Y:
Some say the Prius did well because of the way it looks. But the CODA just
looks like a normal sedan. Do you worry you won’t satisfy the
environmentalist’s essential need for showy smugness?
C:
This is just like a regular car except it doesn’t use an ounce of gasoline.
That, to me, is what’s cool. Do I care that it doesn’t look like a spaceship
and isn’t beating its chest saying, “I’m electric, I’m electric”? No.
Y:
The Yale Daily News once remarked that you were a fanatic on the football field. You responded that
to play football without fanaticism was a waste of time, the most valuable commodity
that humans have.
C:
I’ve been married 23 years, and I have two children that I super-love.
Literally there have been times when I’ve been home one weekend in a month,
over a long period of time. I missed part of my daughter’s teenage years, I
missed part of my son’s teenage years, and that to me is very motivating when
you’re thinking about how that sacrifice or tradeoff needs to be used. And so
in that sense I’m probably as fanatic about this as I’ve ever been about
anything, squared or cubed.
Readers respond
Addendum
Perhaps the most meaningful addendum that can be made to the article on Kevin Czinger is really a correction. He did not play linebacker. He played middle guard, a position more likely to be called nose tackle in today’s parlance of the game. The significance of this can not be lost on anyone who knows Mr. Czinger’s size (or can deduce it from the photograph in the article) and also knows something about the position and the immovable behemoths that now play it at the college and professional levels.
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“Coach Cozza’s seeming hyperboles almost do not do justice.”
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Albert Haynesworth of the Redskins and the Steelers’ Casey Hampton are Pro Bowl middle guards in the NFL, and their combined weight is close to 700 pounds. The position is played best by a powerful and huge man who consistently requires a double team, who clogs up the middle of the offense, and who keeps offensive linemen from getting to the linebackers behind him. Coach Cozza’s seeming hyperboles almost do not do justice to the way in which Mr. Czinger managed to become an All-American at this position, at under or around two hundred pounds and of normal stature.
I had the pleasure of watching him play on my numerous return trips to New Haven shortly after my graduation. He was unblockable, and only by a combination of fiery determination and explosive athleticism that was almost as absurd and as impossible to imagine as the fact that he even played that position. It is something akin to a 5'9" man being the best center in college basketball. It was beyond special. I do not know much about the efficacy or feasibility of electric cars, but if Mr. Czinger is behind the effort, I would say they have a real chance.
Gerald W. Weaver II ’77
Bethesda, MD

“Fun interview”
Kevin Czinger was not a linebacker. He was an All-Ivy nose tackle—and won other awards at that position. He was undersized back then, but the best player on the line due to devotion and ferocity and speed. Just ask anybody who saw him play. And for heaven’s sakes, get a simple fact like that right. Fun interview. Sounds like him.
Pete DeCoursey ’83
Harrisburg, PA

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