What Really Matters in Alumni Relations
May/June 2010
by Mark
Dollhopf ’77
Mark
Dollhopf ’77 is executive director of the Association of Yale Alumni.
On Saturday, May 15—our Yale Global Day of Service—thousands
of alumni and their families and friends will participate in community service
projects around the world on behalf of Yale. Twenty-four regional Day of
Service volunteer directors and more than 100 local volunteer committee chairs
are spending countless hours in developing meaningful service activities and
fostering partnerships with nonprofit organizations.
I was recently asked by a colleague at another Ivy
League school, “Why are you working so hard to get alumni involved volunteering
for nonprofits other than Yale? Isn’t the role of
an alumni association to get volunteers working for their school, not other
nonprofits?” One of our alums, who serves as president of a regional Yale club,
also commented that he already volunteers for local nonprofits and that using
the club for promoting community service was not an appropriate use of club
resources.
I disagree.
The real meaning of alumni relations, I believe,
exists in fostering strong communities of leaders who wish to convey to this
and future generations that giving back to society—whether to the institution
or on behalf of the institution—is what
really matters.
This year, as last year, in over 100 U.S. cities and
12 foreign countries—whether at a homeless shelter in Alabama, a food bank in
Wisconsin, an orphanage in Istanbul, or a rural middle school near Beijing—the
Yale Day of Service is an opportunity to convey to our alumni, and to local
communities everywhere, that service to others is an important core value of
Yale.
While this call to service is certainly not unique to
elite institutions, it is unique to universities in America, where alumni
stewardship—giving back to society—is a cherished tradition. One as old as our
Republic. Yalies point to Nathan Hale ’73 (that’s 1773), who made known, “I wish to
be useful, and every kind of service necessary to the public good becomes honorable
by being necessary.”
But I don’t believe that alumni associations have made
the most of this cherished tradition. We’ve often been more worried about our
wine-and-cheese receptions than the bread-and-butter necessities of those in
need. By virtue of the education we received, we are alumni of great privilege,
and we must hold ourselves accountable to society because of this privilege.
These difficult and challenging economic times especially cry out for volunteer
leadership, and our universities should be setting the example and leading the
way—not just for students but for alumni as well.
University presidents will underscore this
responsibility in countless graduation ceremonies this spring. To newly minted
alumni President Levin has counseled, “We will not want to live with the
consequences of an ever-widening gap between the rich and poor, in this country
and around the world. As you seize the opportunities created by new technology,
you must also assume the heavy burden of citizenship and share in the
responsibility to spread those opportunities to others, who are now deprived of
them by accident of birth or geography.”
His counsel rings true not only for students, but for
alumni as well, and our AYA must back him up in fostering a community that
collectively assumes the “heavy burden of citizenship.” As an alumni family, we
are in this together.
Education is a gift that must be received and passed
on if it is to have meaning. The training of leaders has no consequence if they
choose not to lead, not to set an example. Alumni associations have a newfound
responsibility to inspire alumni to action and provide a model for alumni
engagement—whether collectively through a Day of Service, or individually as
volunteers in other nonprofit organizations.
At the AYA we are crossing a threshold in alumni
relations—moving from an association that merely provides alumni service to one
that also calls alumni to service.
In times of financial stress, people focus on what
really matters, and while thousands of alumni will descend on New Haven and
countless other college towns to reune this spring, thousands more will also
come together in their local communities to make a difference in other people’s
lives.
Giving to Yale ensures the education of the next
generation; giving to the community—as Yale alumni leaders—ensures the survival
of this generation. |