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They called him "Mr. Bubble"
September/October 2009
All charts ©Mark Zurolo '01MFA
Click on images to enlarge

With the graph above, Shiller and his former student,
Harvard professor John Campbell '84PhD, created one of the signature pieces of
economic research of the past generation. Wall Street had long used the ratio
of a company’s stock price to its earnings to judge whether the stock is fairly
valued. But Shiller and Campbell used average earnings over ten years instead
of current earnings. The resulting graph foretells stock market peaks and
plunges with uncanny accuracy.


In 1991, Shiller and two other economists created the
Case-Shiller index, which tracks housing prices in real time. Early this
decade, as the real estate market boomed, Shiller looked for historical data on
house prices and found that this basic information didn’t exist going back more
than a few decades. So he compiled the data himself, from historical sources.


Over the long term, house price increases follow
household income increases more closely than other factors. The graph above
shows the historical data on the housing market and household income since
1970.
The graph below shows this relationship
even more clearly. When you divide median home price by median household
income, the result is a ratio that remained fairly steady from 1970 to 2000.
Then—with the boom in the housing market—it took off.


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