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The Yale Alumni Magazine is owned and operated by Yale Alumni Publications, Inc., a nonprofit corporation independent of Yale University. The content of the magazine and its website is the responsibility of the editors and does not necessarily reflect the views of Yale or its officers. |
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Equipped
with an old bakery van and a business plan aimed squarely at the seven-year-old
inside every New Haven resident, Todd and Marsha Rowe have trained fans to line
up on city sidewalks waiting for their cupcake truck to appear. (A blog,
http://fooddriven.blogspot.com, keeps patrons informed.) Opening a business in
a recession is always risky, but the Rowes say that at two dollars, a cupcake
is an affordable indulgence. "To see a businessperson come from a meeting or a
student from working on a thesis and get this big grin on their face -- that's
what we love," says Marsha Rowe. |
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