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Doodle
fans disappointed
November/December 2008
by Hannah
Karmin '11
As a
New Haven native and Yale alumnus, Peter Hadler '99 was a regular at the Yankee
Doodle Coffee Shop, often stopping in to indulge a craving for a pig in a
blanket or a chocolate milkshake. So when he heard the Doodle was closing, he
promptly went online and ordered two Doodle T-shirts for $30.
But
Hadler has never received the T-shirts. After several months, four unanswered
e-mails, and a complaint to Paypal (which handled the online monetary
transaction), he has given up. "We’ve been scammed," he says.
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Fans ordered nearly $18,000 worth of merchandise from the Yankee Doodle Coffee Shop.
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Hadler
was one of many people who rushed to support the Doodle when word spread of its
closing in January. A "Save the Doodle!" group on the online networking site
Facebook called for donations; another group of alumni worked with owner Rick
Beckwith on a plan for reviving the coffee shop in another location; and fans
ordered nearly $18,000 worth of merchandise, according to Beckwith. Several
months later, more than a dozen people have posted frustrated messages on
Facebook, complaining that they have not received their merchandise. Some
question whether Beckwith had any intention of filling the orders.
Beckwith
told the New Haven Register in September that the problems are due to customers moving
or giving wrong addresses. He also says he was "overloaded" with about 800
orders in January and February. "There was some confusion, but I am on top of
it," he wrote in an e-mail to the Yale Alumni Magazine. "I'm very sorry for the problems."
Anyone who is still missing merchandise should e-mail him at ydcsthedoodle@aol.com, he says; he will reship any missing items "in a timely
manner" and send refunds if nothing is left in stock.
Beckwith
says that there is a "50-50 chance" that the Doodle might still reopen at a new
site. But Scott Proper '01, who had led one group of Yale alumni trying to help
Beckwith, says their plan failed, "primarily because it had to address existing
current and long-term liabilities of very substantial magnitude." Meanwhile,
the Doodle’s former location on Elm Street has been merged into TYCO Copy
Center next door.  |