AYA: Big Plans for the Next Five Years
September/October 2008
by Susanna Krentz '80
Susanna Krentz '80 is the immediate past chair of the
AYA Board of Governors and a founding member of WISER, the Women's
Intercollegiate Sports Endowment and Resource, which supports Yale’s women's
varsity athletic teams.
When I talk to my Yale friends and acquaintances about my involvement in the Association of Yale Alumni (AYA), I often hear
"What is the AYA and what does it do?" The AYA Board of Governors had the same
questions. What is our purpose? What should we be doing? Where are we doing
well? What could we do that would benefit our alumni and the university?
To answer these questions, the Board of Governors
developed the first-ever strategic plan for the AYA. We spent a year talking
with alumni volunteers and delegates to the AYA Assembly; we reviewed
information about the programs and services the AYA already offers to alumni;
we evaluated our infrastructure and tools; we reviewed the level and type of
alumni involvement in clubs, associations, and classes; and we examined other
universities' alumni activity.
We learned that our alumni want:
- greater ways to serve Yale and to be served by Yale
that vary by age group and by situation (in other words, one size doesn’t fit
all)
- education, service to Yale, networking and
association with Yale, social interaction
- better staff support and technological tools to
support volunteer activities
- to see the much-discussed "shared interest groups"
strategy take off
- programs that meet their interests—not what someone
guesses those interests to be
- to be accountable for results in their volunteer
activities
The result of this analysis was Ambassadors for
Yale: the AYA Strategic Plan, which was approved by the Board of Governors a year ago. The plan
lays out an exciting future for the AYA. We challenged ourselves to explore
possibilities that resulted in a plan to transform the AYA to better serve
alumni and to be more attentive to alumni needs and interests. University
leadership, the officers, and the Corporation have also been extremely
supportive of the plan. In broad terms, the AYA strategic plan is focused on:
- serving all alumni
- supporting the development of shared interest and
identity groups
- developing age-tailored programming
- expanding educational opportunities and exploring the
use of new media
- increasing support to clubs in our major cities,
where almost half of Yale’s alumni live
- looking for new services or benefits that would be of
value to alumni
- finding ways to tap the human capital of our alumni
to help Yale be a better place
- improving communications from Yale to alumni, so you
are up to date with what’s going on
So what’s new? In our first year of strategic plan
activity, a number of innovative ideas have already been executed: the
first-ever Yale Service Corps trip to the Dominican Republic (see "Working
Vacation," May/June 2008); a wonderful pilot program by our Connecticut clubs
for a Yale Day of Service, which will roll out globally in spring 2009; a
first-ever alumni exchange with Australia National University; support for the
roll-out of Yale lectures on iTunes University; and the formation of the
Association of Asian American Yale Alumni. The list goes on.
I see a world of possibilities for Yale alumni. The
Board of Governors of the AYA has provided focus, direction, and some initial
(albeit pretty big) ideas. What will be the key to our success? You—our Yale
alumni. We need you to bring your time, leadership skills, and creative talents
to making possibilities become a reality. AYA staff members are building tools
and the technology infrastructure to make your job as a volunteer easier and
training to help you navigate the often challenging world of volunteer
leadership.
So I hope you step up, get active, and participate in
the fun. Boola Boola. |