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Scraps
of memory
September/October 2008
Scrapbooks:
An American History
Jessica
Helfand '82, '89MFA, senior critic, Yale School of Art
Yale
University Press, $45
Reviewed
by Thomas Hine '69
Thomas Hine '69 is the author of, among other books, Populuxe and The Rise and
Fall of the American Teenager.
The most seductive thing about looking at an old scrapbook is that you never know what you will find. Turn the page and you might see a
lock of hair, a dried bouquet, a dance card, a yellowed clipping about a dead
soldier or a glamorous movie star, snapshots from the Brownie, ticket stubs,
or -- amid the artifacts -- some deeply personal revelations.
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The scrapbook is a mongrel form. |
The scrapbook is a mongrel form. Jessica Helfand '82,
'89MFA, clearly loves old scrapbooks, and through her research in historical
societies, family attics, and eBay auctions, she has unearthed some choice and
evocative examples. Helfand calls the scrapbook "an ideal hybrid of humanity
and paper" that represents "a fascinating, yet virtually unexplored visual
vernacular, a world of makeshift means and primitive methods, of gestural
madness and unruly visions, of piety and poetry, and a million private
plagiarisms."
Helfand, a distinguished graphic designer and a teacher at
Yale's art school, offers insightful reflections on nearly all the images she
shows. The book, which is filled with images from a variety of scrapbooks
spanning two centuries, is subtitled, "An American History." Still, like many
of the scrapbooks she documents, it is much more impressive in its presentation
of odd pieces of raw evidence than it is in making a coherent argument or
offering a clear narrative. Scrapbooks overflow with pieces of evidence about
people and the lives they led, but they are so idiosyncratic, and their
survival is so chancy, that they provide only a flimsy foundation for drawing
larger historical conclusions. While Helfand tries to do so, her book
constantly -- and rightly -- pulls us in the opposite direction, always showing
something odd and remarkable, and inviting us to say, "Oh, look at that!"
Look, for example, at Mary Schultz's Home Study scrapbook
from 1928. It records many examples of common household stains, each one on its
own square of linen, four to the page. One can see this scrapbook embodies
ideas about domestic efficiency and virtue that were a preoccupation of such
books for half a century or more. But such generalities lack the grip of the
specific. All of those stains -- along with their meticulous annotations, and the
thought of Mary Schultz carefully creating each one for posterity -- are what make
an indelible impression.
Neither will I forget Helfand's account of the scrapbook
kept by Edith DuTeau, a Los Angeles woman of modest means whose children
socialized with the Kleinmeyers, who were rich and socially prominent. DuTeau's
scrapbook consists almost entirely of clippings about that family, its
notorious divorce, and a scandal that involved a bounced check. "Edith used her
scrapbook," Helfand writes, "to reckon with her connection to this glamorous,
if infamous man." Its mixed emotions of attraction, moral superiority, social
climbing, and sheer obsessiveness seem to contain elements of a great novel.
But as Helfand notes, scrapbooks are often silent about those things that
affect their makers most deeply.
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Zelda Fitzgerald's scrapbook was a story
requiring no plot. |
And speaking of novels, consider the baby book that was
kept by F. Scott Fitzgerald's mother. While most mothers abandon this project
within weeks of the child's birth, Mrs. Fitzgerald kept at it, and young Scott
dutifully wrote his autograph in the book each year until the age of 25. That's
one way to make a child feel like he's the hero of a book.
Fitzgerald's wife Zelda made scrapbooks, too. They
reflected her interest in cubism, collage, and other forms of modernist visual
expression. "As a writer, dancer, and artist, [Zelda] struggled with form (and
in particular with finishing things)," Helfand writes, "yet her scrapbook
remained by its very nature, an improvisational endeavor: it was a story
requiring no plot, a dance needing no choreography. As such, it may well have
been Zelda's ideal medium, a virtual celebration of the indefinite."
Perusing this book reminded me, for the first time in
years, of a time when I was about ten. I spent perhaps a week's worth of
evenings with a bottle of mucilage and a scissors, pasting pictures from
magazines of modern products, mostly cars, into a cheap paperbound scrapbook
someone had given me. Three decades later when I was putting together the
pictures -- many from magazine advertisements, many of cars -- for my first book, I
had a sudden flashback. Not only was my activity almost indistinguishable from
what I had done before, but I was using the same magazines and even some of the
same images. I didn't know what I was doing at age ten, but I guess I was
starting a book. What can be fascinating about scrapbooks is that they might be
every bit as mysterious to those who create them as they are to us decades
later. They may have a purpose, but often that purpose isn't expressed, or even
understood. They may lead somewhere, but usually that endpoint is outside of
the boundaries of the scrapbook.
Helfand's book is made particularly timely by the explosive
growth of the hobby and craft of "scrapbooking" during the last decade, and by
the proliferation of scrapbook-like forms on such Internet sites as
MySpace.com. While it's not a shock that Helfand, a pioneer of complex yet
elegant web designs, would dislike the visual (and auditory) cacophony of these
online scrapbooks, it is surprising how dismissive she is of the entire
scrapbooking phenomenon. In a final chapter she decries the commercialism that
drives the hobby, the die cuts and embellishments that threaten to make them
all look alike. (Helfand notes that Mark Twain made money selling scrapbook
supplies. Can we condemn Martha Stewart for following his example?)
She is also tough on the therapeutic claims of some
scrapbookers, as well as their often-empty notion of "creativity." Yet aren't
these the kinds of cultural phenomena one would expect scrapbooks to express? I
suspect a successor to Helfand, half a century from now, would be able to sift
through the thousands of uninteresting examples and find some scrapbooks whose
jagged and mismatched shards will mirror the way we live now.  |
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