Digital Ad Guidelines 2012
Preferred file format: PDF/X-1a
Acceptable file formats
+ PDF (in InDesign, File > Adobe PDF Presets > PDF/X-1a)
+ EPS vector files
+ tiff/tif, jpeg (high quality), and PSD
NOTE: rasterizing layout files in Photoshop will adversely affect the print quality of small type
Images
+ scale images at no more than 120%
+ the effective resolution should be 300 dpi (±20%)
Fonts
outline all fonts (in In Design, Type > Create Outlines)
Color: CMYK or grayscale only
+ RGB, index, LAB, calibrated, ICC, PMS (Pantone), spot, and fifth colors will be converted to the nearest CMYK equivalent, which may result in unexpected color shifts
+ any use of rich black, 4/C black, or registration black (including type) will be converted to grayscale
+ black and white ads submitted in color will be converted to grayscale
To learn about print and online programs, e-mail ronni.rabin@yale.edu or call 203.432.0653.
To advertise in The Yale Classifieds, visit our secure website, e-mail jacqueline.skehan@yale.edu, or call 203.432.9272. |
