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The Yale Alumni Magazine's 130,000-plus subscribers are well-educated, travel frequently, own fine homes, and are quite successful in their careers. They are affluent, discerning, and active people who can afford the products and lifestyles they choose. The Yale Alumni Magazine has published demographics by Monroe Mendelsohn Media Research, Inc. and certified circulation figures audited by BPA Worldwide.
Facts about the people who read the Yale Alumni Magazine:
- 70.5% are male.
- Average household net worth is $2,538,450. Average value of primary residence is $880,900.
- Median age is 54.
- 47% live in New England and the Mid-Atlantic states. More than 37,900 live in New York, Connecticut, and Massachusetts.
Research USA Survey, 2006. Circulation audited by BPA Worldwide, 2008. Yale Alumni Records, 2009. |
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